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WhatsApp new feature: Business owners can now use QR codes to reach customers


With the app’s messaging tools, businesses can quickly send back information such as their catalog to get the conversation going



  • The new feature will allow users easy access to interactions with a business

  • QR codes are available for businesses around the world using the WhatsApp Business app or WhatsApp Business API

WhatsApp recently introduced QR codes to the platform on the user end where users could share contacts with each other by just scanning these codes. Now WhatsApp has introduced the QR code scanning feature on WhatsApp Business application. These QR codes will act as a doorway for the consumer to reach a business that has an official account on WhatsApp.

WhatsApp claims using this feature it will become much easier for the consumer to ask questions, get information or find something they might like to buy.

In its official statement WhatsApp claimed, “QR codes are a digital front door that make opening a chat with a business as easy as possible. Previously when people came across an interesting business, they had to add its WhatsApp number to their contacts, one number at a time. Now, people simply can scan the QR code a business displays on its storefront, product packaging or receipt to initiate a chat."


Check for more detail:- https://www.livemint.com

WhatsApp Business launches chat using QR Codes, expands Catalog feature


WhatsApp Business, which has seen a phenomenal rise in customers the past few months, now has more than 15 million users every month, compared to 1 million last year


QR codes are available for businesses around the world using the WhatsApp Business app



WhatsApp Business, the communication platform's business version, will launch two new ways for users to connect with businesses- QR Codes and Catalog sharing.


WhatsApp Business, which has seen a phenomenal rise in customers the past few months, now has more than 15 million users every month, compared to 1 million last year.


Globally, more than 50 million WhatsApp Business app users use the facility every month.

QR codes will eliminate the need for people to store a local business' WhatsApp number to their contacts in order to contact the business.


Now, people simply can scan the QR code a business displays on its storefront, product packaging or receipt to initiate a chat.


For example, Ki Mindful Wearing, an activewear brand in Brazil that helped WhatsApp test the feature, is putting the QR codes on packages and product tags to invite customers to reach out for support on WhatsApp.


Check for more detail:- https://www.business-standard.com


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