OnePlus has long been tipped to be working on an affordable OnePlus device, with the company's CEO now confirming the affordable smartphone will first come to India before other markets.
OnePlus 8 Pro (Image used for representational purposes)
HIGHLIGHTS
OnePlus Z has been teased by the company's CEO Pete Lau
OnePlus Z could launch first in India
The OnePlus Z will see company mark a change in its strategy of only launching flagship products
There's been a lot of chatter over the past few weeks about OnePlus launching an affordable smartphone in the coming months. And now, the company's CEO has all but confirmed the existence of the device. Expected to be called the OnePlus Z, this new product has been revealed to be in the works by OnePlus' CEO, Pete Lau, who in an interview with Fast Company claimed that the phone will see OnePlus go back to its roots and deliver a" more affordable product offering.”
While Lau didn't mention the device by name, he did say that the new affordable device is coming “soon” and that that there will be “an announcement soon for India.” This, as such, is the biggest hint of the existence of the device yet, and more importantly for us is also a hint that the device will first be coming to India, before eventually being announced in other markets across the globe.
The OnePlus Z has been the subject of many a leaks over the past few week, and has been widely tipped to launch later this year. Lau claims that with this new device, OnePlus will be effectively bringing a shift in strategy and going back to bringing affordable phones that had initially helped it become a market leader in countries such as ours. Howerver, he adds that this new device will exist alongside the flagship OnePlus products in the future, and "still remain up to the OnePlus standard . . . and through this enabling, more people to have access to OnePlus products.”
Check for more detail:- https://www.indiatoday.inOnePlus hints at launching new ‘affordable’ smartphone in India soon
OnePlus is preparing to launch a new, low-cost phone in India, its biggest market.
Numerous rumours have suggested the OnePlus Z is scheduled to launch in July 2020. (Image credit: Max J)
OnePlus will reportedly launch a cheaper smartphone in India in the coming months. The phone – known as the OnePlus Z – has been widely rumoured to launch in July 2020. OnePlus Z will rival Apple’s iPhone SE and Samsung’s Galaxy A51.
In an interview with Fast Company, OnePlus CEO Pete Lau has confirmed that the company wants to make affordable smartphones once again. Lau didn’t mention the name of the device, but he did say that a cheaper phone is coming to India first, followed by the US and European markets.
OnePlus, which made its mark in the crowded handset market with “affordable flagships”, is slowing diverting from its core audience. This has led to a backlash from ardent fans and critics.
While OnePlus continues to make high-end smartphones, the launch of the OnePlus Z will help the company position the device in the premium mid-range segment. This is the same segment where Apple and Samsung want to dominate, especially in India.
Check for more detail:- https://indianexpress.com
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