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Jul 6, 20202 min read

Facebook, Instagram testing 15-second short video feature Reels in India post-TikTok ban

Instagram is reportedly testing Reels in India where individuals can create and edit short videos.

HIGHLIGHTS

  • As per reports, Instagram and Facebook are testing video making feature Reels in India.

  • Reels will allow users to create short 15-second video clips with various editing tools and special effects.


Instagram and sister company Facebook are testing Instagram Reels in India that allows users to create 15-second short videos. The app serves the same purpose as the Chinese video-making app TikTok, which was recently banned in India with 58 other apps. “We're planning to start testing an updated version of Reels in more countries. Reels is a fun, creative way for people to both express themselves and be entertained,” a Facebook spokesperson told Business Insider. “We're excited to bring this new version to more of our global community. No further plans to share on launch date or countries for now,” he added. There has been a massive increase in the downloads of homegrown video-making apps like Chingari and Roposso since TikTok’s ban. TikTok which had over 200 million users in India was immensely popular among the youth and also users from non-metro regions.


Check for more detail:- https://www.indiatoday.in


Facebook has begun testing TikTok rival feature Instagram Reels in India: Report



Facebook is testing its TikTok rival feature, ‘Instagram Reels’ in India.

The news comes days after the Government’s announcement banning the Chinese app citing security concerns.


According to a report by Business Insider, Instagram is “silently” testing the feature in India. Instagram Reels is a feature that allows creators to record short 15-second videos with music and audio clips within the Instagram app.


The app is currently being tested in India, the report said.


“We're planning to start testing an updated version of Reels in more countries. Reels is a fun, creative way for people to both express themselves and be entertained. We're excited to bring this new version to more of our global community. No further plans to share on launch date or countries for now,” a Facebook spokesperson said as quoted by the report.

Certain creators in India have started receiving updates from Instagram with the new Reels feature, the report said.


Check for more detail:- https://www.thehindubusinessline.com


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